Arts Management: An Entrepreneurial Approach
An overview of the textbook... (191.4KB)
This text is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market.
While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter.
A singular strength of Arts Management is the author’s skillful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor’s materials with PowerPoints are available to adopters.
“Arts Management: An Entrepreneurial Approach goes far in helping us to appreciate the amazing intersection of art and business. It is fascinating without overwhelming the reader with esoteric details. It is itself a work of art.”
— From the foreword by Russell Belk, York University
“This book by Carla Stalling Walter presents helpful material for those who would like to maximize their chances of success in the business world of art. Even if one is not familiar with management principles and rules, this textbook will be easy to read, and principles, concepts and their application are logically presented.”
— From the foreword by Francois Colbert, HEC Montreal